A concept pitch for a client project at Hype Group. I was the first intern to be assigned my own concept to design and then pitch to a client, and one of two designers on the project. 
This concept is inspired by old world apothecary roots, intermingled with an airy, modern point of view. This is threaded throughout with structured layouts with lots of breathing room and vintage botany-inspired illustrations to lend a little touch of magic.

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