This assignment was to position KRAVE as the gourmet, artisanal jerky. I created the "mouth" campaign after my original group project was a disaster. I struggled with creating something that felt authentic to my style, so I went back to the drawing board and came up with this.
The copy and the imagery both focus on the gourmet flavor offerings, working the craving angle while appealing to a sophisticated younger audience.
Original artwork for mouth graphic is by Craig & Karl, whose work is very inspiring to me. Other images are pulled from stock websites.