I created this project in collaboration with Niki Freer and Alex Coury. Our intern team created a seasonal campaign to promote product usage and usage occasions for a charcoal pill supplement. Deliverables were print/digital ads, social, TV, OOH, grassroots event, and packaging.

This is a visual-driven campaign inspired by the color and function of charcoal. We’re appealing to the aesthetic sensibility of our target, and creating an air of exclusivity (welcome to the club). Whether it’s a cheeseburger or that 3rd margarita, Miracoal will absorb, or “black out” the bad stuff. Strong focus on educating consumer about product. Target: new moms and older millennial females.

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