This group project tasked us with creating a tattoo safety awareness campaign for older Gen-Z and younger Millennials who are considering their first tattoo.
 We chose to personify our cause with a spokesperson, Myles, aka Tattooed Santa Claus to keep it relatable, authoritative, and appealing. 
Using a media mix including social and OOH, as well as things like Buzzfeed quizzes, a guest episode of HQ about tattoo trivia, and Tinder, we are confident we would impact our target in a meaningful way.  
My role was art direction, but I also contributed to design and content creation. 

You may also like

Back to Top