Style blog:
selected articles:
Everlane Day Heel Review​​​​​​​
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Ad Copy:
(click to view larger)
Dental Floss Radio script (promoting unconventional use of a conventional household product)
Link to audio file
Script:
(1950s style voices)
Retro music plays in background
Man: “Honey, I’m home!”
Woman: “Hello Harold, I’m just in here getting ready for our dinner party”
M: “Oh, WHAT is that smell??”
W: “Why darling, you've walked in on me cutting the cheese!”
M: “Still? I thought you’d finished cutting the cheese this morning (pauses and huffs/snorts) that’s a particularly strong one!”
W: “I just picked up this Roquefort cheese from the market, pungent as they come but easy to slice with plain old dental floss. This handy trick produces perfectly sized hors d'oeuvres, and also keeps my hands clean.”
W: “Crest dental floss; for more than your teeth!”
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