Briefing
A series portraying the logo and branding materials I created for Yuki Onna vintage. The flyers will be included with packages as a way to say thank you, with space for a handwritten note. The stickers can also be included in packages to reinforce brand/purchase decision and spread WOM.
Idea
Branding is in line with the "tough-yet-feminine, cool girl" aesthetic. The rose is evocative of 90s tattoo culture, with red being a color associated with strength, sexuality, and appetite.
Execution
To display these items, I arranged them in organic settings that would be part of the Yuki Onna Vintage customer's daily life. A vintage novel with one of the cards casually stuck in between pages as a bookmark. A sticker mixed in with the cards of an abandoned poker game. A momento forgotten on a marble table top on her way out the door.


Back to Top