To display these branding elementsĀ I arranged them in organic settings that would be part of the Yuki Onna Vintage customer's daily life. A vintage novel with one of the cards casually stuck in between pages as a bookmark. A sticker mixed in with the cards of an abandoned poker game. A momento forgotten on a marble table top on her way out the door.
Branding is in line with the "tough-yet-feminine, cool girl" aesthetic. The rose is evocative of 90s tattoo culture, with red being a color associated with strength, sexuality, and appetite.

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